Pet Fashion: Young Chinese And Their Pursuit Of The Purrfect Fit
Pet fashion: young Chinese pet owners and their pursuit of the purrfect (out)fit. Pampering their fur babies brings owners an emotional ROI.... Read More
Hot to Trot
Major Tantrums
China Urban
Close-Up: The Female Vavavroom Driving China’s Delivery Industry
China's delivery industry is a phenomenon and women make up some 20 percent of its driving force--the couriers. That's twice the 2020 number.... Read More
Vintage Vixens: Young Chinese Throw Out the New And Bring In the Old
Used clothing items, in general, cost less, tszuj up your style and benefit the planet: Chinese millennials and Gen Zs get their vintage fix... Read More
The Colorful Trends Young Chinese Obsessed Over in 2023
Vogues in the Middle Kingdom change at the tap of a mobile screen. So what were some colorful trends that defined Chinese fashion in 2023?... Read More
The Military Coat: From Fashion Faux Pas to Swanky Street Stomp
Young Chinese salute their grandparents' once venerated and once vilified winter style this year--by wrapping up in a Chinese military coat... Read More
Fine-Tuning the Guochao Narrative–From An Underground Perspective
The guochao trend is constantly shapeshifting and, in turn, shaping Chinese consumer trends from fashion to food to tech to movies to...Music?... Read More
